The user experience describes how a person feels when interacting with a website. This could be a website, a mobile app, a desktop app, or another type of human-device interaction. In this blog, let’s discuss why is UX Designing Important For Your Website.
UX boosts conversion rates
Searchers always have a shortlist of websites which they find very easy to navigate.
According to a study conducted in the early 2000s, the average human attention span has shrunk from 12 seconds to eight seconds.
With such a short span of attention, they do not have time for websites that do not provide immediate information.
A good ux can keep customers interested in your website,
Maximize ROI Through UX Design
When spending on online ad campaigns, a major campaign killer is low ROI(Return On Investment).
This happens when customers are unable to navigate a website properly. This becomes a crucial issue in this Pay Per Click landscape(PPC)
This issue keeps more customers away from the website which undermines the website’s performance
So keeping a website with simple ux can be really beneficial.
UX Boosts SEO Rankings
Search Engine Optimization is really important to give any website relevance.
Good UX design can lead to higher SEO rankings. Google actively promotes a positive user experience in their search results.
After all, their own goal is to provide the best answer to their users’ questions as quickly as possible by serving up the most relevant information.
Google’s search algorithm places a high value on user experience. When it comes to websites then a poor user experience can lead to poor SEO rankings.
Increase your brand loyalty with UX design
Any business can benefit from a positive user experience. It’s critical to developing a long-term relationship with your target customers and building trust in your company, product, or service.
Customer activation improves with smooth and pleasant experiences, which leads to brand awareness and loyalty for the goods and services.
Increasing Customer Retention
A good user interface design not only attracts new users but also helps to retain and nurture existing customers.
Using a CJM( Customer Journey Map) helps to create a roadmap to understand every iteration of the customer journey from start to finish.
This not only helps to monitor the customer’s journey on the website but also helps to understand the various problems faced by the customers.
UX design increases word of mouth referrals
Even in the digital age, word of mouth is still a powerful marketing tool.
People are purchased. But, perhaps, more importantly, people buy experiences, and if you provide a good experience to your users, why wouldn’t they tell others about it?
Word of mouth is seen not only in everyday interactions but also in personal interactions on social media.
When it comes to recommending someone to their friends or family on social media, who are they most likely to recommend if the purchasing process is made as simple as possible for them?