The Novel Coronavirus has affected the business industry quite severely. More than 71% of Indian businesses have suffered low returns due to the virus. This has led more and more businesses to venture into the Online sector. There has been a rise of online users by 87% during the pandemic. So when most of the customers are online why are businesses not? SO, in this blog, we will be discussing the things covid 19 taught us about marketing online
Companies cannot do away without an online presence
As there is a marked rise in people’s internet usage, more and more companies are shifting online.
Before the pandemic there was already a buzz about online marketing and the pandemic has just strengthened the notion more prominently.
That is why having an online presence is important
Flexibility is the key
This new normal is very hard to adapt to. But sticking to the old ways may not be fruitful. It may be comfortable but the situation demands some new risks and some new ways to approach marketing
That is why being flexible is really necessary
Using infrastructure and tools
Many companies are still coping with the tedious pressure of shifting from offline to online marketing.
That is why using the infrastructures and tools efficiently is important for making the transition and operation easy for most companies.
Paying attention to online trends
As the online marketing space is still developing, there is a huge room for many more changes.
That is why it is absolutely necessary to keep a lookout for emerging trends so that businesses can adapt and move accordingly.
Maintaining a healthy customer interaction
As most companies are newbies in the digital space, valuable customer feedback and communication are important.
At the end of the day, the success or failure of any business is in the hands of the customers. That is why keeping a healthy customer interaction is important so that the mistakes can be rectified and the performance can be monitored