An H1 tag is a very important aspect of any webpage. This tag can help your webpage with better search engine results. But choosing the perfect h1 tag can be a headache. So let’s break down how to use proper H1 tags for better SEO results.
What are H1 tags?
The <H1> HTML tag is the first header tag visible on a page. It is used for the title of a page or post.
In simple terms, the H1 tag is the first heading of any webpage. This heading is followed by other headings which are referred to as H2, H3, H4, etc.
What is the difference between H1 and Page title?
In HTML terms, a Title Tag is expressed as “title” and the H1 Tag is expressed as “h1”. Both serve as titles to describe what your webpage is about.
Because both the Title Tag and the H1 Tag share the same broader purpose, it is easy to understand why people confuse them. It is further confused by the fact that a lot of content management systems are set up to automatically match your Title Tags and H1 Tags (and URL too).
But keep in mind that content management systems are set up with the novice user in mind, and not for people who need to pay attention to the finer details of SEO so they can rank in competitive niches.
The main difference between Title Tags and H1 Tags is where they appear:
- Title Tags: These are what show up in search engines. It is the hyperlink that searchers will click on. It also shows up in the title bar at the top of the web browser, and is the default title used when someone bookmarks the page. Title Tags DO NOT appear on the actual webpage.
- H1 Tags: This is what users will see on your webpage. It is in large text and acts as a title for the page. H1 Tags usually DO NOT appear in search engines
Why is H1 heading so important for better seo results?
A search engine tries to understand the meaning of any webpage. A search engine generally completes this task by using data from various signals.
These signals generally come from the page title and heading. That is why using keywords in sentences is important as it helps the search engine contemplate the relevance of your webpage.
How to use proper H1 tags for better SEO results
- The H1 tag should be same as the page title
- Use keywords in your headings
- Avoid very long headings
- H1 tag should match the content of your webpage
The H1 tag should be same as the page title
In the majority of cases, the page title and h1 tag are the same. This is because CMS (like WordPress), is configured this way.
This is perfectly fine. It’s not an SEO mistake to have the same text for the page title and h1 heading, on the contrary, it is recommended.
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Use keywords in your heading
Using keywords in the h1 heading is really important
As we have previously mentioned, having keywords in the h1 tag can really help boost SEO. a search engine generally scour a webpage’s page title and h1 heading for important data.
Thus having the keyword placed in the h1 tag will increase the relevance of your website and this will help the search engine to recognize and your webpage better
Avoid very long headings
Don’t make your headings too long. Use short but descriptive headings. Use the same length guidelines as the page title i.e. less than 65 characters.
If you need to provide a longer description then you can use a short heading and then bold text to give more information
H1 tag should match the content of your webpage
Don’t forget the user’s intent when typing h1. If this does not match the user’s expectations, they may leave your site without even reading the content.
If this happens, you will not only lose potential customers or readers, but it will also be detrimental to your SEO.
The behavior of users who visit a website and return search results because they are dissatisfied is called pogo-sticking and will have a negative impact on your ranking in the long term.
Make sure your h1 gives users what they want to see on the page.